
From: NFL.com
One step forward…and two steps back? Hmmmm.
Last week, eHarmony settled a class action lawsuit for $2M. Back in 2008, eHarmony launched CompatiblePartners.com, which catered to gay and lesbian customers. However, as a result of the lawsuit, eHarmony must now add a section devoted to gay and lesbian users. In addition, users of the websites will have access to both eHarmony and CompatiblePartners, without paying an additional monthly fee. After all, everyone is entitled to different avenues to find love. Match.com and Yahoo! Personals all cater to the gay and lesbian community, so eHarmony should also join in on that trend. Looks like a step in the right direction!
Perhaps CBS could learn a thing or two from the eHarmony story? CBS has recently faced scrutiny regarding the ads they have chosen to air during the Superbowl. Apparently, the network rejected an ad from Mancrunch.com, a gay dating website. CBS attributed the rejection to the fact that CBS was unsure whether or not Mancrunch would be able to pay for the ad and that the commercial was “not within the network’s broadcast standards for Super Bowl Sunday.” (If you watch the ad, though, it appears to be very ‘PG’ and almost comical.)
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